ebooks consist of a skimpy twenty or so pages advertising the author’s
website. This one is somewhat different. With a title like this, you
might expect it to be full of hype on how to make your fortune selling
domain names, but open it up, and you find 120 pages (at my screen
resolution) of solid information and a hard-nosed assessment of the domain
name speculation business (or hobby!). I therefore make no apology for
the length of this review!
Who is it for:
Although the book is
primarily aimed at readers interested in acquiring valuable domain names
and selling them for profit, it is also essential reading for anyone in
the domain name business, anyone looking for a domain name for their own
site, or anyone who just wants to know what it’s all about.
What it covers:
introduction first makes the important distinction between speculating
and cybersquatting, then looks at what you need to be a speculator and how
much money you can make. Chapter 1 then starts off with the
history of domain name speculation, from the absurd frenzy of 1999 and
2000, through to the more shrewd strategy of grabbing expiring domain
names that emerged in 2001 and is maturing in 2002.
takes a thorough look at how to select valuable generic domain names, with
a detailed rating of the value of each of the Top Level Domains (TLDs) –
com, biz, tv, etc., followed by a careful analysis of what makes a Name
valuable. It’s easy to fall into the trap of thinking that any short nice
sounding domain name has value, but Lee provides an excellent method of
determining whether it has real commercial value, and provides a link to
the essential free tool needed for this.
While chapter 2
concentrates on the inherent value of the domain name itself, the next
chapter goes on to examine the additional value of domain names with
residual traffic. Again, Lee provides a rating for each of the different
types of residual traffic and describes a number of tools available that
enable you to locate these valuable domain names. Lee also describes the
two methods available of generating income from the residual traffic, and
provides a detailed formula for forecasting the lifetime income for the
domain name. This forecasted income also of course determines the price
at which it is worth selling the domain.
gets down to the nitty gritty of how to grab the best names. It first
looks at the tools available for identifying valuable expiring domain
names, and then goes on to look at the different name grabbing techniques
and services. It finishes with a number of strategies to suit the time
and budget you have available. There is more information and advice in
this chapter alone than in almost anything else previously published.
Most readers will
then race ahead to how to market, negotiate and sell names for maximum
profit, but don’t be tempted to skip Chapter 5, as it provides
vital advice on how to manage a domain name portfolio safely. The next
chapter then describes the different strategies for selling to other
speculators and to site owners, and the section on marketing contains some
surprising but illuminating advice. As by now you expect, Lee’s thorough
approach goes on to cover negotiating the best price, the sales process
itself and the transfer of the domain name.
ensures the important pitfalls of trademarks, domain name disputes and
legal issues are not ignored.
includes Lee’s complete series of groundbreaking “Domain Goldrush”
articles, providing detailed coverage on the inside workings of the
evolving expiring domains industry and its future direction with the
proposed VeriSign Global Registry Services (VGRS) Wait Listing Service (WLS).
provides a comprehensive set of links to domain speculation resources and
a glossary of domain name terms.
I can safely say
that you will not find this much information on domain names and expiring
domain name resources anywhere else on the Internet. But just as
important is the absence of hype from Lee Hodgson’s advice and
commentary. If you are new to domain name speculation, then there is
little doubt that this book will save you its price of $37 many times
over. Even if you are a seasoned domain name professional, you will find
this book a mine of valuable information and comment.
information and to download a free preview, visit